Job Description

We are currently looking for an experienced Digital Advertising Specialist, working remotely from Kuala Lumpur, Malaysia. Your primary role will be executing innovative digital advertising solutions for ROI-positive results. You should have strong sense of responsibility, be proactive and make data-driven recommendations.Job Responsibilities:?      Develop and execute campaigns across digital channels such as paid search, display and programmatic.?      Collaborate with the internal teams to ensure proper setup of campaigns according to the best practices.?      Conduct extensive research on keywords, audience and placements.?      Create and present monthly reports with analysis of campaign performance along with recommendations for continual improvement.?      Monitor campaign performance and optimize based on performance data to meet and exceed client’s goals.?      Prepare media plans to forecast results and offer budget recommendations.?      Set up goal tracking through Google Analytics 4 & Google Tag Manager and troubleshoot, if required.?      Stay up to date with the latest developments and best practices.?      Assist Senior Strategist with paid search campaigns, as and when required.?      Report monthly, quarterly and annual performance with comparisons against historical forecasts, industry trends and seasonality insights.?      Present your reports and recommendations to the client?      Proactively perform regular optimization audit to maximize results.?      Set up Google Analytics 4 property, events and conversions using Google Tag Manager.?      Stay up-to-date with best practices and industry trends.?      Assist in development of overall digital marketing strategies.?      Configure and set up marketing automation platforms, such as HubSpot, Marketo, or Pardot, for multiple clients.

Skills Required

• Digital Marketing